January 21, 2014

R&D Lab 'Eureka Moment' Leads to More Distance for Bridgestone's Award-Winning B330, B330-S Balls In 2014

New Hydro Core Technology Provides High Swing Speed Players Greater Distance and Better Accuracy than Ever Before

COVINGTON, GA — Serious golfers recognize serious innovation. That's why the new 2014 Bridgestone TOUR B330 and TOUR B330-S golf balls, featuring new Hydro Core technology, have been turning the heads of PGA TOUR stars like Brandt Snedeker and Matt Kuchar. Praised universally by the Bridgestone Tour team for their longer distance, the new 2014 TOUR B330 (B330) and TOUR B330-S (B330-S) models will be available to consumers at retail February 1, 2014.

As with any new product, Bridgestone concocted and tested countless compounds for the core of its new B330 line. During testing, engineers discovered that a prototype with water in its core formulation produced 30% more gradation. This increase allowed for greater spin reduction from the inner and outer regions of the core, producing longer distance and improved accuracy. Thus Hydro Core Technology was born.

"When Kuch and I began hitting these balls during the Presidents Cup practice rounds, we noticed immediately how hot they were off the driver and so did others," said 2012 FedEx Cup Champion Brandt Snedeker. "Needless to say, Kuch and I are very excited about having these balls in play on TOUR in 2014."

Like its predecessors, the new B330 and B330-S golf balls feature a 4-piece urethane cover construction, and continue to rely on Bridgestone's Dual Dimple Technology. The B330 and B330-S are optimized best for players with swing speeds above 105 mph. The B330 is designed for players with a distance preference while the B330-S is targeted at those seeking maximum greenside spin.

"Tour players get to see the latest and greatest in equipment every week, so when a product can turn their heads like our new B330s did, we think that speaks volumes about real innovation," said Corey Consuegra, Director of Golf Ball Marketing - Bridgestone Golf, Inc. "We're confident that the new B330s with Hydro Core technology are going to excite high-swing speed amateurs the same way they've energized our Tour team."

The new B330 balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen) and will be available nationwide February 1, 2014.

Visit www.bridgestonegolf.com to learn more about Bridgestone Golf's 2014 plans and to view the lineup of new products.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.

Contact Information

Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24