January 21, 2014

Bridgestone's Revolutionary B330-RX Family Sees Distance Surge from New Hydro Core Technology

B330-RX Family's New Core Formulation Leads to Longer Distance and Greater Accuracy for Amateur Swing Speeds

COVINGTON, GA — Can the addition of water in the formulation of a golf ball's core deliver more distance off the tee? Bridgestone Golf, the #1 Ball-Fitter in Golf, has proof positive that it does. And not just a half-yard or a yard. Real distance. Unveiled today, the latest versions of Bridgestone's popular TOUR B330-RX family of balls now feature the newly patented Hydro Core Technology. This groundbreaking technology provides golfers with swing speeds less than 105 mph longer distance and greater accuracy. The new balls will be available at retailers nationwide February 1, 2014.

As with any new product, Bridgestone concocted and tested countless compounds for the core of its new B330-RX line. During testing, engineers discovered that a prototype with water in its core formulation produced 30% more gradation. This increase allowed for greater spin reduction from the inner and outer regions of the core, producing longer distance and improved accuracy. Thus Hydro Core Technology was born.

"Bridgestone invented an entirely new product category with the introduction of the B330-RX family of golf balls," said Corey Consuegra, Director of Golf Ball Marketing - Bridgestone Golf, Inc. "We were the first to recognize that optimizing performance based on swing speed improves golfers' games. With continued innovation in engineering and reliance on amateur testing, our newest models really deliver."

Like its predecessors, the new B330-RX and B330-RXS golf balls feature a 3-piece urethane cover and continue to rely on Bridgestone's Dual Dimple Technology. The B330-RX and B330-RXS are optimized best for players with swing speeds below 105 mph. The B330-RX is designed for players with a distance preference while the B330-RXS is targeted at those seeking maximum greenside spin.

"With the addition of Hydro Core Technology, the B330-RX family represents our commitment to using both data collected from 250,000 live ball fittings and R&D's innovation in the lab," said Consuegra.

The new TOUR B330-RX and TOUR B330-RXS balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen) and will be available February 1, 2014 nationwide. In addition to traditional white, the 2014 TOUR B330-RX will also be available in Optic Yellow.

Visit www.bridgestonegolf.com to learn more about Bridgestone Golf's 2014 plans and to view the comprehensive lineup of new products.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.

Contact Information

Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24