The way Bridgestone Golf approaches ball fitting is unlike any other fitting experience. We actually allow you to compare against your current ball of choice so that you can see the difference for yourself. At the fitting we collect the following data from your current golf ball: swing speed, ball velocity, launch angle, back spin, side spin and distance. After analyzing the data, the process is then repeated with a recommended Bridgestone Golf ball. Our expert ball fitter will review the golf ball performance and explain the benefits of the recommended Bridgestone ball.