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Bridgestone Golfer Nick Price Playing Golf

Nick Price

Ball of choice: TOUR B X

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The technology backbone is no longer an afterthought.

"Persistence, persistence, persistence” is the name of Nick Price’s game. Without it, he might not have won three major championships, reached number one in the Official World Golf Ranking or have been inducted into the World Golf Hall of Fame. It’s not a coincidence his favorite ball is our very own TOUR B X.