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Introducing the BRIDGESTONE GOLF EXPERIENCE, a way to bring Tiger Woods and other Bridgestone TOUR players directly into your living room, pro shop, or clubhouse. With the BRIDGESTONE GOLF EXPERIENCE, consumers can utilize an augmented reality web application on their smart phone to see and hear Bridgestone Tour Staff members talk about the TOUR B model they play and learn why it might be a good fit for them.
“At Bridgestone we’re all about pushing the envelope of innovation,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “The new Bridgestone Golf Experience is a perfect example of this philosophy – players who try the new web app will be amazed at the quality of the experience while also being directed to the best TOUR B model for their game.”
To launch the web app, click here (https://bridgestonegolf.sequelmv.com/) Any Bridgestone TOUR B dozen box or sleeve can be used to initiate the BRIDGESTONE GOLF EXPERIENCE, and depending on which box or sleeve that is scanned, a different Bridgestone staff player will appear virtually and talk about the model they play on TOUR. The web app allows players to then scroll through all four TOUR B models and learn more about them. For the TOUR B X, you get Matt Kuchar, for the TOUR B XS, you get Tiger Woods, for the TOUR B RX, you get Lexi Thompson, and for the TOUR B RXS, you get Fred Couples.
“As the leader in golf ball fitting, Bridgestone is always looking for new ways to improve the consumer experience,” said Mellow. “The new Bridgestone Golf Experience is a fun and novel way for players to learn about the TOUR B lineup from the likes of Tiger Woods himself. The content is unique to the Bridgestone Golf Experience and won’t be available anywhere else.”