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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new ELECTRON golf ball, a new model is designed specifically for junior players. Developed in partnership with First Tee, which offers youth golf programs, the ball features First Tee-inspired messaging and will be available exclusively at DICK’S Sporting Goods and Golf Galaxy.
“The new ELECTRON is an entirely new product for Bridgestone,” said Dan Murphy, President, Bridgestone Golf. “It’s designed to help younger players launch the ball more easily and have more fun playing golf. Bridgestone pioneered ball fitting and we’re proud to have used our data to develop the ELECTRON specifically to meet the needs of junior players. It’s a privilege to partner with First Tee and DICK’S on this initiative and we’re looking forward to this new golf ball helping juniors play better.”
Featuring a two-piece design and low-compression core, the ELECTRON is designed to provide easy launch and maximum distance for moderate speed swingers as well as a soft feel for improved short game performance. And true to Bridgestone’s dedication to innovation in all areas of design, including aerodynamics, the ELECTRON also features a shallow dimple design to help promote faster launch and higher peak trajectory.
“First Tee is dedicated to helping kids build character and develop life skills through golf,” said First Tee CEO Greg McLaughlin. “Partnerships like this create great opportunities to build awareness for First Tee’s mission and further engage kids and teens in the sport. We are grateful to Bridgestone and DICK’S Sporting Goods for this impactful opportunity.”
Part of the genesis for the design of the new ELECTRON is the massive boom in popularity of golf enjoyed over the last few years, which continues to carry over in the junior market. In fact, since 2019, youth participation is up approximately 48%, and in 2024 alone, the junior market grew another 6%. This “junior boom,” has allowed Bridgestone to ball fit a substantial number of younger players, providing the data necessary to design the ELECTRON.
“We believe in the power of sports to change lives,” said David Progar, Senior Vice President of Golf and Hardlines Merchandising at DICK’S Sporting Goods. “With this partnership with Bridgestone and First Tee, we’ll be able to offer junior players a new experience as they learn the game of golf and hopefully build a love for it over a lifetime.”
The new ELECTRON comes standard with four different facemark colors per dozen and will be available exclusively at DICK’S Sporting Good and Golf Galaxy on April 29th and will feature a street price of $21.99 per dozen. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Jason Day, Kurt Kitayama, Fred Couples, Matt Kuchar, Chris Gotterup, Boo Weekley, and Takumi Kanaya. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
About First Tee
The mission of First Tee is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. First Tee is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR and many other organizations, foundations, companies and individuals. Over more than 27 years, First Tee has reached millions of young people through its network of 150 Chapters, 12,000 schools and 2,000 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations.
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
About Golf Galaxy
Golf Galaxy, LLC helps golfers improve their skills and gain confidence on the course. The specialty golf retailer offers a broad assortment of golf equipment, apparel and footwear from leading brands like Callaway, TaylorMade, Titleist, PING, Nike, Under Armour and more, and a complete range of golf services from PGA and LPGA professionals, certified fitting experts and club technicians. The retailer also operates Golf Galaxy Performance Center, a new concept offering golfers of all levels an immersive experience. Additional information can be found on GolfGalaxy.com and on Instagram Facebook and X.
Media Contact:
Mike Chwasky, JDPR, mikec@jdpr.com, cell: 310.614.6249
