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Bridgestone Golf, the #1 ball-fitter in golf, announced today the launch of its new Extra Soft golf ball. The Extra Soft builds off of the superb distance and feel golfers came to enjoy in the xFIXx model with an infusion of straighter ball flight and improved short-game control that can benefit all players.
The Extra Soft's 2-piece construction features a soft ionomer cover and soft compression core for maximum distance and control. The Extra Soft core is designed to be compressed more fully at moderate clubhead speeds and leads to a reduction in spin producing straighter shots off the tee and from the fairway.
In terms of aerodynamic performance, the Bridgestone Extra Soft features Bridgestone's patented 330-dimple pattern seamless cover, for the ultimate in flight consistency. The Extra Soft features a street price of $21.99 per dozen and is available now nationwide at Golfsmith stores, with wide retail availability beginning at all Bridgestone authorized retailers October 2015.
"We've seen increased distances off the tee resulting from the Extra Soft's core during both robot and amateur testing," said Adam Rehberg, Golf Ball Marketing, Bridgestone Golf, Inc. "For the money, you won't find a better feeling or more consistent golf ball than Extra Soft. It truly is a tremendous value for recreational players."
For more information on the current Bridgestone Golf ball line and to find the ball that fits your game, visit www.bridgestonegolf.com. There you will find variety of fittings aids: ball fitting event schedule, online ball selection guide and access to chat live online with expert Bridgestone fitting technicians.
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Editor's Note: High-Res images of all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Paula Creamer, Matt Kuchar, Davis Love III, Brandt Snedeker, Hudson Swafford, Lee Trevino and Karrie Webb. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide that utilizes aggregate data from real world fittings to recommend the best ball for you. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.