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Learn more about our products in the 2026 Catalog.
VeloSurge™ core-mantle integration technology is designed to unlock more ball speed and distance without giving up control. At the center of VeloSurge is a newly engineered mantle layer that features a denser and more rigid material than previous designs. The density of the mantle has been increased to better match the densities of both the core and the cover. By better aligning these materials, energy is transferred efficiently through the golf ball at impact, helping the ball repel faster with less wasted energy. In addition, the denser mantle shifts more mass toward the outer regions of the golf ball. This raises the ball’s Moment of Inertia (MOI), improving spin-axis stability during flight. The result is a faster, more stable golf ball that delivers tighter dispersion and more consistent performance under real playing conditions.
• More ball speed + distance
Engineered to maximize energy transfer for faster ball speeds without sacrificing control
• New, denser mantle layer
Stronger and more rigid than previous designs for improved performance at impact
• Optimized material alignment
Core, mantle, and cover densities are better matched to reduce energy loss between layers
• Higher MOI (Moment of Inertia)
Weight shifted outward for increased spin axis stability during flight
• More consistent performance
Delivers reliable results across a variety of real playing conditions
The REACTIV iQ Cover is a smart urethane cover that responds to the force of impact. Impact modifiers are added to the urethane mixture to enhance performance. On high-speed impacts like driver strikes, the cover works seamlessly with the core and mantle to maintain maximum ball speed. On lower-speed impacts, such as wedge shots, the material promotes increased dwell time on the face and a softer sound for precise greenside control.
• Smart urethane cover
Engineered to respond to the force of impact for optimized performance
• Impact-modified material
Enhanced urethane formulation improves responsiveness across all shots
• Maximum ball speed on drives
Works with the core and mantle to maintain speed on high-impact shots
• Increased dwell time on wedges
Promotes longer face contact for added control and precision
Bridgestone’s Dual Dimple Design is engineered to optimize aerodynamic performance throughout the ball’s flight. Each dimple features a larger outer dimple paired with a smaller inner dimple to better manage airflow. Due to the dynamics of airflow, during the high-speed portion of the flight early in the trajectory, air penetrates the smaller inner dimples. This helps prevent excessive lift and promotes a more stable, penetrating ball flight, especially into the wind. After the apex, as the ball slows, airflow no longer reaches the inner dimples and the structure functions as one larger dimple. This increases lift, producing a shallower landing angle for more roll and greater total distance. This advanced design improves carry consistency, reduces drag, and enhances stability in windy conditions for a penetrating, reliable ball flight.
• Advanced dual-layer dimple design
Features a larger outer dimple with a smaller inner dimple to manage airflow
• Reduced lift on initial flight
Inner dimples engage early to promote a more penetrating trajectory
• Enhanced stability into the wind
Helps maintain control and consistency in challenging conditions
• Increased lift after apex
As speed decreases, dimples function as one to support longer carry
• Longer total distance
Promotes added roll through a shallower landing angle
Bridgestone’s Contact Force Dimple design takes the traditional golf ball dimple pattern a step further by increasing how much of the ball touches the clubface at impact. The Contact Force dimples incorporate a slightly raised central zone within each dimple that increases surface interaction with the club. This expanded contact area reduces excessive spin on full shots to provide an efficient impact for further and straighter ball flight. It also works to moderate side spin, reducing hooks and slices and enhancing accuracy. By optimizing how the ball meets the club at impact, Contact Force dimples help deliver distance and stability from tee to green.
• Enhanced contact at impact
Designed to increase the surface area of the ball interacting with the clubface
• Unique dimple structure
Features a raised center within each dimple for improved interaction
• Reduced side spin
Helps limit hooks and slices for greater accuracy
• Consistent performance tee to green
Delivers a balance of distance, control, and stability
Bridgestone’s Seamless Cover Technology eliminates the traditional seam found on many golf balls. Without a seam interrupting the surface, the dimples can be evenly distributed across the ball. This contributes to more stable aerodynamics during flight, especially in windy conditions. By removing surface irregularities associated with seams, the ball can fly through a tighter, more consistent launch window and maintain a predictable apex. The result is a penetrating, controlled ball flight that golfers can trust when conditions are challenging, reinforcing Bridgestone’s commitment to consistency and precision on every shot.
• Seamless cover design
Eliminates the traditional seam for a more uniform surface
• Consistent dimple distribution
Allows dimples to be evenly placed across the entire ball
• Improved aerodynamics
Promotes more stable flight, especially in windy conditions
• Tighter launch and flight window
Reduces inconsistencies for more predictable launch and apex
Bridgestone’s Gradational Core Technology features a core that is softer in the center and gradually becomes firmer toward the outer edge. This proprietary construction allows the core to respond differently depending on swing speed and impact force. The firmer outer region helps generate faster ball speeds, while the softer inner region is designed to reduce spin and make the ball more forgiving off the tee. The gradual compression slope allows one core to deliver multiple performance benefits in a single construction. By controlling how energy is stored and released through the core, Gradational Core Technology delivers optimized distance, improved accuracy, and consistent performance for a wide range of golfers.
• Progressive core design
Softer in the center and gradually firmer toward the outer edge
• Adaptive performance at impact
Core responds differently based on swing speed and impact force
• Faster ball speeds
Firmer outer region helps increase speed off the clubface
• Reduced spin off the tee
Softer inner core helps limit excess spin for added forgiveness
Bridgestone Golf uses a proprietary Injection Molding process to manufacture the cover of its golf balls. Injection molding allows a broad range of possibilities in material blend technology, which leads to unique performance characteristics meeting golfers' various requirements. By maintaining exceptional control of the molding process, Bridgestone precisely produces its engineered dimple patterns, preserving the performance characteristics intended by its engineers. Injection molding is a foundational part of Bridgestone’s manufacturing approach because it supports consistency, durability, and repeatable performance, which are critical factors in producing a golf ball that performs the same shot after shot and dozen after dozen.
• Proprietary manufacturing process
Heated cover material is injected under high pressure into a precision dimple mold
• Expanded material capabilities
Allows for a wider range of material blends to fine-tune performance
• Precision dimple replication
Ensures engineered dimple patterns are produced exactly as designed
• Consistent performance
Tight process control delivers uniform results from ball to ball
Bridgestone Golf balls are engineered with no paint on the cover. Instead of applying a cosmetic paint layer after manufacturing, the white color of the ball is added directly into the urethane material. By eliminating the paint step, Bridgestone removes an additional variable that exists purely for cosmetic purposes but can still influence performance. Integrating color directly into the urethane helps ensure each golf ball leaves the factory with a more consistent surface profile. The result is greater ball-to-ball consistency and more predictable flight characteristics, reinforcing Bridgestone’s commitment to performance-driven manufacturing.
• Paint-free cover design
Eliminates the need for a cosmetic paint layer
• Integrated color technology
White color is built directly into the urethane material
• More consistent surface profile
Removes variability introduced by post-production paint
Bridgestone golf balls are engineered for excellent durability at the material level. Our proprietary injection-molding process forms a highly durable urethane cover with a resilient surface that better withstands repeated high-speed impacts, wedge strikes, and bunker shots. The result is a golf ball that not only looks better over time but delivers dependable performance from the first hole to the last.
• Engineered for long-lasting performance
Built at the material level to maintain performance over time
• Highly durable urethane cover
Resilient surface better withstands repeated high-speed impacts
• Minimized wear from wedge and bunker shots
Designed to better handle grooves, spin, and abrasive conditions
• Maintains appearance longer
Helps the ball look and feel newer through extended play
MindSet is a breakthrough mental approach designed to help golfers separate analytical thinking from athletic performance. Developed by Bridgestone in collaboration with Jason Day and his mental performance coach Jason Goldsmith, the system focuses on creating a consistent, repeatable pre-shot routine that allows players to commit fully to every shot. MindSet is built around three simple steps: Identify, Visualize, Focus. In the first step, golfers identify their target and gather key information such as break, grain, wind, lie, and other course conditions. In step two, the player decides what shot to hit based on that information and visualizes it clearly. For example, a player pictures a soft baby draw starting just off a large pine to the right of the fairway and curving back toward the target. The third step is where performance takes over. By focusing on the green dot on the golf ball, golfers clear their minds of unnecessary thoughts and trust their natural athletic ability to execute the shot. This structured approach helps players commit to the process rather than overthinking mechanics. To reinforce the system, Jason Day evaluates each round with a mental scorecard, measuring how well he stayed committed to the MindSet process instead of focusing solely on the final score.
• Performance-driven mental approach
Separates analytical thinking from athletic execution
• Developed with elite insight
Created with Jason Day and his mental coach, Jason Goldsmith
• Simple three-step process
Identify, Visualize, Focus for consistent, repeatable execution
• Identify
Gather key information like target, wind, lie, or break
• Visualize
Commit to a specific shot shape and clearly picture the outcome
• Focus
Use the green dot to clear the mind and trust natural ability
• Process over outcome
Builds consistency by reinforcing commitment on every shot
Bridgestone has been ball fitting golfers for 20 years, helping players find the golf ball that best matches their swing and performance needs. Over that time, Bridgestone has conducted more than 4.6 million ball fittings and counting, creating one of the largest golf performance databases in the game. Our fitting process has continually evolved alongside advances in technology. Early fittings used Science Eye, Bridgestone’s proprietary camera-based launch monitor system, before expanding to radar-based technology like Mevo+ and now GC3, a high-speed camera-based launch monitor that provides precise ball and club data. During the COVID pandemic in 2020, Bridgestone introduced OTTO, an autonomous ball fitting kiosk that allowed golfers to safely receive ball recommendations using launch monitor data and our proprietary fitting algorithm. Today, Bridgestone operates 12 dedicated ball fitting teams across the United States, conducting thousands of in person fittings each year while also offering online and digital fitting options. The data and feedback gathered from these sessions are incredibly valuable. They not only help golfers play better but also help our engineers develop the next generation of Bridgestone golf balls. Bridgestone’s commitment to ball fitting also extends to the professional level. Extensive testing and feedback from our tour staff provide valuable insights that help validate performance at the highest level of the game, ensuring every Bridgestone golf ball is designed using real player data from amateurs to the best players in the world.
• 20+ years of fitting expertise
Helping golfers find the right ball for their swing and performance needs
• 4.6+ million fittings conducted
Built one of the largest golf databases in the game
• Advanced fitting technology
Evolved from Science Eye to modern systems like Mevo+ and GC3
• Driven by real player data
Insights from amateurs and tour professionals shape every golf ball design
