Bridgestone Golf Introduces Pink Version of Extra Soft Golf Ball

May 09, 2017

(COVINGTON, GA)Bridgestone Golf – innovator of premium golf balls, clubs and accessories – announces a pink version of its popular Extra Soft golf ball, engineered for players who score over 100 and are looking for excellent distance and feel, is now available at select retailers and online at


Maximum distance and accuracy comes from an enhanced core design, allowing the Extra Soft to outperform many higher priced competitors. The soft feel on all shots is attributed to a responsive ionomer cover. Providing new options for golfers of all genders, the pink model joins previously launched white and yellow versions of the product. Available in time for Mother’s Day, the pink Extra Soft will retail for $21.99 per dozen.


“Our competitors focus most of their time and resources on developing Tour-caliber balls, when the reality is the vast majority of amateur players are hurting their performance by using something like a ProV1*,” says Elliot Mellow, Golf Ball Marketing. “At Bridgestone we engineer balls that perform for everyone and Extra Soft was developed to feel amazing without sacrificing the distance or accuracy often seen as a drawback to playing a softer ball.”


In addition to the new Extra Soft, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the B330, B330S, B330RX, B330RXS, e6 SOFT, e6 SPEED, Powerdrive, Laddie Extreme, and Lady. More information on the company’s ball, club and accessories offerings are available at


Bridgestone’s professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising stars Bryson DeChambeau and Hudson Swafford.


*ProV1 is a registered trademark of Titleist. Titleist is a registered trademark of Acushnet.


About Bridgestone Golf


Headquartered in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. The pioneer of ball fitting since 2007, Bridgestone has conducted more than 300,000 in-person sessions using launch monitors and one million-plus online. The data informs continuous innovation and advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.


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Bill Feidler