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(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils TOUR B series golf balls, the most innovative and performance oriented offerings in company history, which will be available at retailers nationwide and on Bridgestonegolf.com beginning October 2.
The new series includes four models – TOUR B X, XS, RX and RXS – which replace the company’s storied B330 lines and provide unmatched feel, accuracy and distance over competitors. As with all Bridgestone models, the company utilized data from more than 3 million in-person and online ball fittings in the R&D process to determine how specific characteristics would benefit different players. In addition, they used white label surveys to gauge and fulfill exact needs of customers.
TOUR B X and XS are designed for low handicap golfers looking for exceptional feel. Compared to the B330 and B330-S predecessors, the X and XS provide more spin and greenside control due to softer urethane cover formulation, while increased distance comes from enhanced aerodynamics and improved 330 Dual Dimple design. The X is for those players looking for more accuracy off the tee while the XS provides extra length.
The RX and RXS are for mid-to-low handicappers, delivering explosive distance and optimized trajectory thanks to high repulsion construction and new 338 modified Dual Dimple design. The RX will help players hit more fairways while those looking for unmatched feel will gravitate toward the RXS.
“Unlike other manufacturers, we don’t try to shoe-horn golfers into a ball that doesn’t fit their game,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “Plain and simple, our goal is to help golfers find the ball that will lower their scores by maximizing performance from tee to green.”
The TOUR B series is a result of Bridgestone’s continued commitment to remaining on the forefront of innovation. Bridgestone owns over 1,000 golf ball patents and has more than 900 polymer engineers worldwide drawing on the company’s rubber expertise to design the industry’s leading golf balls.
“The secret to our success is in the data, as we rely on our database of millions of swings to understand how golfers of all skill levels are hitting the ball,” says Elliot Mellow, Bridgestone Golf Marketing Manager. “We then start to build out player personas based on trends and collaborate with third party golf industry data sources to further fine-tune each persona bucket. Once we have established exact needs of different players we determine which of our proprietary technologies can help them rise above the competition.”
Each new TOUR B Series golf ball features the proven characteristics that have made Bridgestone Golf among the most respected names in the industry. The benefits of these features include:
In addition to the new TOUR B series, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the e6 SOFT, e6 SPEED, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at bridgestonegolf.com.
Bridgestone’s professional staff features 14-time major champion Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau, Hudson Swafford and LPGA Tour stars Stacy Lewis, Paula Creamer and Karrie Webb.
About Bridgestone Golf
Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
More information: bridgestonegolf.com.