Bridgestone Golf Signs Multi-year Endorsement Deal with Lexi Thompson

LPGA Tour Star to Exclusively Play Company’s Golf Balls in Competition

January 18, 2018

(COVINGTON, GA)Bridgestone Golf, innovator of premium golf balls, clubs and accessories, has signed LPGA Tour superstar Lexi Thompson to a multi-year agreement to exclusively play and promote its high-performance golf balls. 

The 22-year-old phenom is currently using Bridgestone’s TOUR B X ball, as it provided the ideal mix of distance, accuracy and feel. Thompson, who has captured eight LPGA Tour titles, one Major Championship and the 2017 Race to the CME Globe, had been playing the company’s B330-S for the past two seasons in a non-endorser capacity.

As part of the agreement, Thompson will be featured in marketing and promotional initiatives where her influence will be used to encourage golfers of all skill levels to play the best ball for their unique games.

“I’ve used Bridgestone for years and the new TOUR B product is shockingly good,” said Thompson. “It gives me tremendous distance off the tee without sacrificing any performance around the green. What’s more, I feel confident hitting any type of shot the situation calls for.”  

“One of the most promising stars in professional golf, Lexi is an excellent addition to our large and growing stable of influential ambassadors,” says Angel Ilagan, Bridgestone Golf President and CEO. “We are seeing more-and-more world class players switching to our products because they provide superior performance over all competitors.”

The TOUR B Series includes four models – X, XS, RX and RXS (each $44.99) – and represents Bridgestone’s most technologically advanced golf balls to date. Using data from more than 3 million in-person and online ball fittings, combined with insights from leading third-party industry sources, Bridgestone identified the needs of specific player types and drew on more than 800 golf ball patents to determine which of its proprietary technologies would most benefit each.

In addition to TOUR B, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the e6 SOFT, e6 SPEED, Extra Soft and Lady. More information on each line is available at bridgestonegolf.com.

Bridgestone’s professional staff includes 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising star Bryson DeChambeau and more.  

About Bridgestone Golf

Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands.  The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology.  Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information:  bridgestonegolf.com.

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