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For Immediate Release
November 19, 2018
Lexi Captures 10th Career Victory with the Bridgestone Golf TOUR B X Ball
Lexi Thompson’s CME Group Tour Championship Victory Totals 3 Wins in a Row for the Bridgestone Golf TOUR B X
(COVINGTON, GA) – Bridgestone Golf Tour team member Lexi Thompson ended the 2018 LPGA season in style, using Bridgestone’s Tour B X ball on her way to victory at the 2018 CME Group Tour Championship. Thompson won in dominating fashion at Tiburon, recording a 4-round total of 18-under par for an impressive 4-shot victory over one of the LPGA’s most competitive fields of the year. Thompson’s win is the 10th of her career and vaults her to #5 in the world.
Joining fellow Bridgestone Tour Team members Bryson DeChambeau and Matt Kuchar, Thompson’s win was the third in the last three weeks for Bridgestone’s TOUR B X golf ball. The TOUR B Series golf balls represent Bridgestone’s most technologically advanced models to date. During development, company engineers used data from nearly 350,000 in-person ball fittings, combined with insights from leading third-party industry sources, to identify needs of specific player types. They then drew on more than 800 golf ball patents to determine which proprietary technologies would most benefit each type of swing characteristics identified.
Returning to the scene of a crushing loss that ended her last season, Lexi carded rounds of 65, 67, 68 and 70 for a tournament best 270 (18-under par) total to take the title. In testing the TOUR B X ball with the Bridgestone R&D team, Thompson optimized her fit and acquired an additional 5 yards off the tee with improved accuracy. In addition, Thompson’s approach shots benefitted from her adoption of the TOUR B X as well, seeing a more preferred penetrating ball flight.
“Lexi is one of the most exciting players to watch on the LPGA Tour, or any Tour for that matter, and we’re glad she has chosen to trust her game to the Bridgestone TOUR B X ball,” said Dan Murphy, President and CEO of Bridgestone Golf. “Her combination of power off the tee, laser-like approach shots and incredible finesse around the green is really unmatched in the women’s game. We are excited to see her win her first ever Tour Championship and we know this will build some important momentum for her going into the 2019 season.”
For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and the entire Tour team that relies upon them, visit www.bridgestonegolf.com.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedeker, Bryson DeChambeau and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Jared Kelowitz, JDPR, email@example.com, cell: 864.901.2957