Bridgestone’s Reformulated e6 Golf Ball Will Delight Slower Swing Speed Players Who Seek Maximum Distance and Super Soft Feel

May 06, 2019

COVINGTON, Ga. – (May 6, 2019) - Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that it has reformulated its e6 golf ball to afford fantastic value for moderate-swing-speed players who seek maximum driving distance and buttery soft feel.

The new Bridgestone Golf e6 features a 2-piece, low-compression construction to ensure that players with slower swing speeds can fully activate the core on tee shots, delivering increased distance throughout the bag. The new ball also provides players with a super soft feel thanks to its low compression core.   

“The e-Family of Bridgestone golf balls keeps getting better and better,” said Elliot Mellow, Golf Ball Marketing Manager – Bridgestone Golf. “With the recent introduction of e12 SOFT and SPEED, we’ve ensured that players who love the feel and playability of a 3-piece, surlyn construction golf ball have two distinct swing speed options in our e-product lineup. In addition, now we have reformulated the e6 to provide a more economical option for consumers who are seeking distance and super soft feel.”

Complementing the new e6 golf ball is the slightly lower compression e6 LADY. Delivering the same reliable distance with an even softer feel, the e6 LADY is designed to help female players get the ball air born easier and provide added distance on shots where it is needed most.

Bridgestone’s reformulated e6 golf balls hit stores this week with a retail price of $21.99 per dozen.  The e6 is available in white and optic yellow color options, while the e6 LADY is available in white and optic pink hues.  For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit


About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:

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