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(COVINGTON, GA) – It was a winning weekend for Bridgestone Golf, as both Fred Couples and Lexi Thompson came up with impressive victories playing the TOUR B golf balls that fit their game. In Freddie’s case it was the TOUR B RXS that got the job done, while Lexi played the TOUR B RX. Each player took advantage of Bridgestone Golf’s innovative technologies to get fit for their respective model, proving once again the critical nature of playing the right ball for your game.
Fred grabbed the 14th PGA Tour Champions win of his career at the SAS Championship at Prestonwood CC, finishing things off with an incredible round of twelve-under-par 60 for a twenty-under-par total. The dominant six stroke victory featured twelve birdies in the final round including five straight on the front nine. On the back nine Fred was even more amazing, making seven birdies in-a-row including one on the closing hole.
Lexi’s performance at the ARAMCO Team Series event in New York was no less impressive, as her eleven-under-par finish yielded a three-stroke victory. Flaunting her power off the tee and a controlled iron game, the Florida native made six birdies in the final round including four in an eight-hole stretch through the finishing nine holes. A final round 69 gave Lexi the 15th professional victory of her career, firmly reestablishing her as a major force in the game.
“We congratulate both Fred and Lexi on their big wins,” said Dan Murphy, President and CEO of Bridgestone Golf. “They have been tremendous ambassadors for golf and Bridgestone for many years and we are extremely happy for them and proud to be part of their victories. Both of their wins once again prove the quality of our TOUR B Series, and in particular the softer compression RXS and RX models.”
Bridgestone’s TOUR B RXS and RX golf balls feature Bridgestone’s innovative REACTIV iQ smart cover technology that reacts to the force of impact, promoting more ball speed on faster swings with longer clubs and more spin on slower swings with scoring clubs. They are both recommended for swing speeds under 105 mph.
“We worked with Lexi on her ball fitting before the ’22 season and based on our fitting technology she switched from the firmer TOUR B X to the softer TOUR B RX,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “The fact that she achieved such an impressive win after switching to the RX says a lot about the importance of accurate ball fitting.”
Fred switched from the higher compression TOUR B XS to the softer RXS, based both on Bridgestone’s fitting technology and advice from none other than Tiger Woods, who suggested the ’92 Masters champion was ready for a softer compression model.
“I don’t play the same ball as Tiger, but I found a better ball for me,” said Couples. “For me the softer RXS is a perfect fit. Bridgestone ball fitting has opened my eyes to this better technology. For my swing, these balls allow me to boom it off the tee and also give me more spin and feel greenside.”
For more information on the award-winning TOUR B family of golf balls or Bridgestone’s innovative fitting technologies, including their online Golf Ball Selection Tool, OTTO the Autonomous Ball Fitting Cart, or the Bridgestone Golf Experience, a new and unique augmented reality web application, visit www.bridgestonegolf.com.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Mike Chwasky . JDPR . email@example.com . cell: 310.614.6249